“There’s a huge opportunity here, and it’s not a saturated market.” The Hampton Roads Chamber serves this region as an Impactful Advocate and Inspiring Ignitor. We continue our Chamber Education Series with keynote speaker Kevin Daisey, Founder of Array Digital. Daisey led the audience on the steps and process of starting and hosting a successful podcast for your business. Array Digital was also The Hampton Roads Chamber 2020 Small Business of the Year!
With many categories of podcasts, from sports, mental health, education, and business, 100 million American’s tune in to podcasts
monthly. Daisey expressed a big difference in numbers from websites and podcasts, but it is still a significant opportunity, “There’s lots of websites, not a lot of podcasts; but people are listening.”
Daisey and his business partner Erik J. Olson set a goal for publicly $100 million in revenue for their podcast journey by 2030. “We set this big goal, and we really don’t know how we’re going to get there, we still don’t know 100% how we’re going to get there, but we’re well on our way, and we document that every single day.”
The Digital Marketer explained his processes for creating his two successful podcasts, Journey to “$100 Million Podcast” and “Managing Partners Podcast.”
1. Connect: Social Media, websites, in-person, etc.
2. Invite: Set an appointment for a meeting or phone call.
3. Interview: Host a live interview with live questions from the audience
4. Present: Set up a follow-up call with the potential client.
“Don’t stop at the recording of the podcast; take your efforts and 10X it. Daisey shared some long-term benefits for successful podcasts for your business:
1. Full Pipeline of Prospects Referrals From Guests
2. Authority In Your Industry
3. Brand Awareness
4. Listeners Become Leads
Daisey has solid plans for Array Digital, “We want to be the best firm for digital marketing, and this is how we’re going to get there.” Words of an Inspiring Ignitor that shows promise for the digital marketing agency.
To view Daisey’s slides from his presentation: