"Social media is about building relationships. So it would help if you concentrated on giving value," said Susan Long-Molnar, President of Managing Communications.
On Wednesday, November 13, the Hampton Roads Chamber held it's Chamber Education Series: Using Social Media to Build Your Brand and Credibility at Prosper Insurance, the host sponsor, in Virginia Beach. Long-Molnar is an industry-leading consultant, strategist, trainer, and presenter in communication, marketing, and PR.
Social media is a growing platform that is readily available to just about anyone these days. So how can you be sure you are getting the most out of it? Long-Molnar presents tips and techniques in getting your social media to do more for your efforts. Starting with knowing who your customer is today.
Understanding your customer's industry, company, position, and other demographics is a great start to defining who that target is." If you want to make an impact, you are going to have to put some time into it." Long-Molnar says about using business websites effectively. She also stresses that "there is a lot of time and strategy to maintain the numerous media outlets. The more it can be spread across your employers to be a part of it and be engaged, the better off you are going to be to get more frequency." About 61% of customers rely more on a company that is inclined to create custom and individualized content.
One of the strategies discussed was the micro-target of the primary target. By developing topics and content to that micro-target for a short time, it allows for growth in interest and understanding of a business. "Those other 3,000 people have connections, and they know people, so everything you do could have an impact on your bottom line in some way. "Long-Molnar explains.
"You need to identify useful content, and you will do that if you strategize and great a plan monthly." Susan continues by saying, "it is creating processes and making each other accountable to make it happen; it can be awesome, and you can see some awesome results."