The Hampton Roads Sports Commission, an affiliate of the Hampton Roads Chamber of Commerce, is pleased to announce that “Color Me Rad” will take place for the first time in Hampton Roads. This event is a 5 kilometer, untimed, fun run, in which participants get coated with a rainbow of colored dye as they run through the course.
Morgan Lang, Associate Executive Director of the Hampton Roads Sports Commission, said, “In February, Color Me Rad organizers contacted the Hampton Roads Sports Commission because they were interested in bringing this unique event to this region. The Sports Commission reached out to local cities and conducted site visits across Hampton Roads with organizers. With a pre-existing 5k cross country course at the Virginia Beach Sportsplex, it was an ideal environment for this family-friendly event.”
“Color Me Rad” will take place at the Virginia Beach Sportsplex (2181 Landstown Rd.) on Sunday, May 6 beginning at 9am. Click here to register. When registrants use Promo Code “HRSC,” the Hampton Roads Sports Commission will receive a portion of the registration fee, which will help the organization attract additional athletic events to the region. The cost is $35 for regular registration (deadline is April 6) and $40 for late registration (deadline is May 3).
Matt Ward of Color Me Rad, said, “We are thrilled to bring this one-of-a-kind event to southeastern Virginia for the first time. Our goal is to grow the event and make it an annual run in Virginia Beach.”
The Hampton Roads Sports Commission plans to bring more events to the region, including track and field championships, military events, Can-Am Police and Fire Games and other multi-sport events. These events create a positive economic impact to Hampton Roads, as well as increase visibility for the region. In January, the Sports Commission held its inaugural “Celebration of College Football Awards” dinner, and on September 28 will co-host the Hampton Roads Golf Outing with the Hampton Roads Chamber of Commerce.
In February 1999, the Hampton Roads Sports Commission (HRSC) was formed as a private/public partnership among the municipalities of Hampton Roads and the Hampton Roads Chamber of Commerce. The Sports Commission's primary function is to attract major amateur athletic events to the area to emphasize regional collaboration. The HRSC promotes Hampton Roads while enhancing the economy and quality of life of its residents by creating and recruiting local and national amateur, military and youth sporting events, while providing unparalleled customer service. Past HRSC events include: the AAU Junior Olympic Games (1998, 2001, 2006, 2010), the National Senior Games (2003), and the Red Cross Heroes Games (2004, 2005). During the past 12 years, the HRSC has generated more than $168 million in economic impact for the region. For more information, visit www.HamptonRoadsSports.org.