FOR IMMEDIATE RELEASE CONTACT: Jennifer Greenberg
Floor & Decor
FLOOR & DECOR LAUNCHING FIRST NORFOLK STORE WITH JUNE 28 GRAND OPENING OF VIRGINIA BEACH LOCATION
Community “Super Saturday” Family Celebration
and Pro Event
Virginia Beach, Virginia, June 25, 2018 – Floor & Decor, a leading specialty retailer of hard-surface flooring, will open the doors to its new Virginia Beach location – the company’s first store in Norfolk – on June 28.
The 90,000-square-foot Floor & Decor retail store and design center, in Virginia Beach, opens with a team of about 40 employees led by Joey Condou, the new store’s Chief Executive Merchant.
“Floor & Decor is thrilled to open our doors in Virginia Beach,” said Condou. “With the launch of this store, we are committed to providing customers with an extensive array of flooring products at unbeatable prices, and we look forward to forming relationships with this great community, one shopper at a time.”
Established in 2000, Georgia-based Floor & Decor offers homeowners and professional contractors access to a superstore range of selections at warehouse prices with showroom quality. Each Floor & Decor location is bolstered by a local focus that creates a store experience and mix of products meeting the needs of each market served. Floor & Decor offers free design services, as well as a dedicated pro sales team, and carries over 1 million square feet of in-stock flooring.
Super Saturday Event June 30
Following its June 28 grand opening, the Virginia Beach Floor & Decor store will host a family-friendly “Super Saturday” event on June 30,beginning at 10:00 a.m. The fun will begin with outdoor interactive games such as “Connect FLOOR”, jumbo Jenga, and “Plinko”, which guests of all ages can play for prizes. From 12n-2p, Cast Iron Catering Co. food truck will be providing complimentary food to the first 200 customers!
$1 Million Dice Roll
Perhaps the most enticing of Floor & Decor’s Super Saturday activities on June 30 is the $1 million dice roll. Beginning at noon, the first 200 shoppers ages 18 and older in line for the dice roll will have the opportunity to roll a set of six customized dice, each marked with one letter to spell “F-L-O-O-R-S,” for the chance to win $1 million. Prizes will be awarded for the following dice combinations:
• Roll any four letters, win a $100 Floor & Decor merchandise card
• Roll any five letters, win a $1,000 Floor & Decor merchandise card
• Roll all six letters to spell FLOORS, win the grand prize of $1 million
The dice roll contest will conclude when 200 people have participated or at 2 p.m., whichever occurs first.
Calling All Pros
On June 27, Floor & Decor will host a private event for industry professionals in the local community. In addition to networking opportunities, area pro attendees will be invited to enter for a chance to win a Chevy Silverado, courtesy of Floor & Decor.
“Making commitments to local professionals is one of the hallmarks of the way we do business at Floor & Decor,” remarked Condou. “This industry event is a chance for us to shake hands and show support for those in the community with whom we hope to do business for years to come.”
In addition to this event, the Floor & Decor Virginia Beach store will host an official ribbon-cutting on June 27 at 4pm. Representatives from the Hampton Roads Chamber of Commerce will be in attendance.
About Floor & Decor: Floor & Decor is a leading specialty retailer in the hard-surface flooring market, offering the industry’s broadest in-stock selection of ceramic, stone, tile, wood and laminate flooring. In addition, Floor & Decor stocks the necessary tools, decorative materials and related accessories for one-stop shopping on hard-surface flooring projects. Floor & Decor sources directly from manufacturers around the globe to bring the world’s best and most-innovative flooring to its customers, at everyday low prices. Its large, warehouse-format stores typically stock approximately 3,400 products. The company was founded in 2000 and is headquartered in Atlanta, Ga.