How many times have you heard, “You have to network in order to grow your business”?
Chances are, quite a lot. “Networking” has not only become a hot topic over the past several years, but also an important business tool. However, not all types of networking produce the same results and a traditional style of networking doesn’t necessarily work for all businesses or clients.
When it comes to networking, it is important that you think about what inspires you to do your work every day and who you want to surround yourself with to assist with that inspiration. Taking into account the type of personality you have can also be helpful when determining what type of networking will work best for you and your business. Following that up with taking time to identify the what, who, and how of your business allows you to dive deeper into how you can engage with your ideal “who”, your client or customer.
To get started with the type of networking that will work for you, identify who you are and what you want to get out of networking. Then work to establish where like-minded business professionals would be. Reach out to these individuals to network over coffee and go in with the intention to listen, learn and connect.