The Hampton Roads Chamber looks to members who serve as experts for our Chamber Education Series. Susan Long-Molnar, of Managing Communications, taught a session on building relationships on LinkedIn during Covid-19.
"One of the most important steps is to define your targets. What industry do you want to reach? What location?" Long-Molnar walked participants through the steps needed to define targets to achieve success. "Just think about one or two targets."
A quick polled showed most of the participants were using LinkedIn a few times a week. "That's good because occasionally won't get you to where you need to be."
To build a better profile, Long-Molnar suggests using a cover photo that tells what you do. Try to get your logo into the picture.
Adding skills and testimonials will help boost your profile. “Your profile is your online real estate.” Tell your story.
Long-Molnar offered six tips to build your relationships on LinkedIn.
1) Use Feature Sample Functioning: This will show you who is reviewing your profile, seeing your posts, and where they work.
2) Check People Also Viewed section on your webpage. This list is on the right and is a great way to find new connections.
3) Use LinkedIn research to measure efforts: on company pages, create a great tagline, create a visual of your logo, post frequently, and highlight pages.
4) Promote Your Company Page: make sure you have a unique URL to share. Invite your profile connections to your company page.
5) Build Interests with Hashtags: Long-Molnar recommends only three or four hashtags to open the door to new connections.
6) Use LinkedIn to manage your contacts. Do not group message unless it is to one organization or committee.
Long-Molnar says the most important tip is to be authentic and personal. Tell your story on your LinkedIn page as you would if you were able to network in person.
The Hampton Roads Chamber thanks Chamber Education Presenting Sponsor Southern Bank.