(Franklin, VA) – The community may notice a “facelift” of sorts on materials and promotions as Paul D. Camp Community College launches its new branding.
Although the name of the college will remain the same, a more modern look has been created by Lawler Ballard Van Durand Advertising (LBVD) with PDCCC Foundation Board President James Schloss acting as facilitator on the project. He has extensive experience in marketing, having worked in the field for Sara Lee and more recently, Smithfield Foods. The ad agency is headquartered in Birmingham, Ala., and Atlanta, Ga.
Paul D. Camp has undertaken a lot of new projects and enhancements since the hiring of its new President Dr. Daniel Lufkin in 2016, including the expansion of relevant programs and the addition of an athletics program.
“There is a lot going on here at the college,” said Lufkin. “We will be coming up on our 50th anniversary in the next couple of years, and the ad agency has provided a more modern, futuristic branding that will lend more consistency while preserving our history as we move forward through the next 50 years.”
An old logo of the college depicted pine trees, reflecting the rich history of the area and PDCCC’s origins, particularly the lumber company, Camp Manufacturing, that Paul D. Camp and his brothers founded in 1887. The more than 80 acres of land for the first campus in Franklin was donated by Camp’s daughters nearly 50 years after his death.
Later another logo that included the website URL and tagline “Get Ahead” was used. The latest tagline invites students and potential students to “Grow Your Future,” referring to the fact that the college can help students achieve their goals, whether one is seeking an associate’s degree, courses before transferring to a four-year institution, or credentials that can qualify them to begin working more quickly than the traditional route.
According to LBVD, the new logo features “strong but open type treatment that grounds the logo.” The gradient graphic to the left of the wording depicts pine needles that symbolize growth and renewal.