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Two Hampton Roads Lexus Dealerships Change Hands. Charles Barker to Sell Beach, Peninsula Stores to Priority Automotive

Two Hampton Roads Lexus Dealerships Change Hands. Charles Barker to Sell Beach, Peninsula Stores to Priority Automotive
Two Hampton Roads Lexus Dealerships Change Hands. Charles Barker to Sell Beach, Peninsula Stores to Priority Automotive
Two Hampton Roads Lexus Dealerships Change Hands. Charles Barker to Sell Beach, Peninsula Stores to Priority Automotive

Two Hampton Roads Lexus Dealerships Change Hands

Charles Barker to Sell Beach, Peninsula Stores to Priority Automotive

 

VIRGINIA BEACH, VA – December 14, 2020 –Priority Automotive and Charles Barker Automotive have jointly announced the sale of the two Charles Barker Lexus stores in Virginia Beach and Newport News to Priority Automotive.  Terms of the transaction were not disclosed.

 

“I put Priority at the top of the list because I know Dennis and his leadership team will take excellent care of our valued associates and customers,” said Charles Barker, chairman of Charles Barker Automotive.  “Dennis is the largest Toyota dealer in the area; he deserves the crown jewel of Toyota Motors, which is Lexus.”  


“We couldn’t be happier to welcome the Lexus brand into the Priority family,” said Dennis Ellmer, president of Priority Automotive.  “We’re thrilled with the opportunity to pair Priority’s legendary customer service with one of the world’s great automotive brands.  We look forward not only to selling Lexus vehicles but also servicing the cars of current Lexus owners.”

 

No other Barker Automotive dealerships are involved in the sale and all employees at both Lexus stores will remain and will be employed by Priority. 

 

Barker and Ellmer first met in the early 70's when Barker was vice president of Colonial

Chevrolet (now Hendrick) in Norfolk and Ellmer was at Cycle World in Virginia Beach, both

Darden Companies owned by Chevrolet dealer and philanthropist Josh Darden. Barker became

partners with Darden and Ellmer later moved to Northern Virginia and became partners with

Jimmy Kline.  Both Barker and Ellmer started with nothing but selling cars and motorcycles and have built very successful businesses over the years. They both believe in "Good Corporate Citizenship" which added to Barker's decision to sell to Ellmer.

 

Charles Barker has been in the auto business since 1971 and is a recognized household name in the Hampton Roads market.  He and Nathan Drory, president of Charles Barker Automotive, have worked together for 38 years.  Both will remain involved with the day-to-day operations of the automobile group.  

 

The two newly acquired dealerships represent Priority Automotive’s twenty-first and twenty-second stores in Virginia.  Priority Lexus Newport News, located at 12831 Jefferson Ave., and Priority Lexus Virginia Beach, found at 3909 Virginia Beach Boulevard, continue Priority’s expansion into the luxury automotive market, joining Priority Acura and Priority Infiniti, both at Greenbrier in Chesapeake.

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