After a nine-month research effort, which involved numerous meetings and talking to around 3,000 local residents, the chamber is announcing the decision to embrace the "757" moniker that is already taking hold.
Research showed that residents and businesses across the 17 different municipalities have a connection to 757. The brand comes from the region’s area code, but research shows most people see the numbers in an emotional and personal way and not just a phone number.
Much like “RVA” came to represent Richmond, the Chamber hopes "757" continues to grow as a unifying brand for the area.
Embracing 757 doesn’t mean businesses and residents have to stop saying Hampton Roads, Coastal Virginia or Tidewater. They hope locals will incorporate 757 into those identities.
Research also showed the area’s biggest assets, including our water, history, and military should be a part of the campaign and the imagery and story behind 757.