Few things strike fear in a person more than the thought of sitting across the table from someone negotiating. Whether it’s at the car dealership, convincing a toddler to take a nap or navigating through an argument with your spouse; life is all about negotiations. From birth we learn how to go back and forth in an effort to get what we want. In fact, we perfect this skill by early adolescence and use it to manipulate others. I often share with clients how we listen to the same radio station, WIIFM or What’s In It For Me?