The concept of Reverse Mortgages conjures a variety of emotions based on personal experience and publicity. Some outlets have painted a Reverse Mortgage loan as expensive and a poor choice for a homeowner, but much of this is based on old programs and misinformation. A recent study by Marttila Strategies, a Boston public opinion research firm, reported that the majority of those who take advantage of the equity in their home through a Reverse Mortgage are happy with their loan.