What  happened? Each mark became so popular that people began using it as the generic name for the product it branded – cellulose sheets, powered stairs and sliding fasteners, respectively – and eventually the mark became the name for that product. In other words, the mark died and was buried in the "trademark graveyard."

As the calendar year draws to a close, taxpayers should review their potential tax savings and develop strategies that will pay off now as well as in the years to come.