How often have you said or heard, “I don’t know what went wrong, we did everything right and we failed to deliver the results, we did not reach our goals.” Small businesses are not alone in living that scenario: Kodak, Lucent Technologies, Xerox and many other large companies have also lived that experience, and for some more than once. “In the year 2000 alone, forty CEOs of the top two hundred companies on Fortune’s 500 list were removed –not retired but fired or made to resign” (Bossidy & Charan, p. 14, 2002) because they did not deliver their stated goals.